About Us

Action Engineering

Specializes in guiding organizations to effectively and efficiently implement Model-Based Definition (MBD) and Model-Based Enterprise (MBE) through accountability-based processes, requirements-based software selection, and workforce education for the Digital Enterprise.

Achieves results by concentrating on educating organization leaders and subject matter experts to document and tailor their business practices to be compatible with CAD, PDM, and PLM techniques. We provide MBD/MBE process-based strategies both CAD agnostically and specific for an organization’s CAD software tools.

Supports companies with 3D CAD standards and best practices, modeling efficiency, CAD configuration management, MBD/MBE training, CAD interoperability, and Digital Thread collaboration using Technical Data Packages (TDP). We provide consulting services for model-based planning and implementation, model-based training, model-based documentation methods (MBD, PMI, model-only), MBD following ASME Y14.41 and MIL-STD-31000A standards, and CAD configuration management.

Our Core Values

Action Engineering believes that business cannot exist in a vacuum. We strive to work in collaborative environments where all opinions and ideas are equally valued. We believe that collaborative methods combined with effective leadership produce the highest quality products and set organizations into a cycle of Best-In-Class continuous improvement.

Efficient Quality
Action Engineering has a passion for action. Using organized and methodical strategies, we will rapidly and thoroughly analyze problems and develop an effective solution that provides the best outcome. Action Engineering will be on constant lookout for approaches that can improve schedule, cost, and quality.

Creative Innovation
Action Engineering will always use creativity for problem solving. We will uphold these standards by keeping current with trends and new technologies and applying new knowledge to the business.

Educated Intuition
Critical to the success of Action Engineering is trusting intuition, based on years of experience, in decision making. While analytics are also valuable, the ultimate “gut reaction” shall never be dismissed.

Work-Life Balance
Action Engineering continuously seeks an individually rewarding work/life balance. While the importance of work will never be overlooked, Action Engineering staff shall always be willing to dismiss work when possible to attend to family and life’s other adventures.

Woman Power
Action Engineering will always value the role of women in business and society because of their unique leadership strengths and genuine drive for excellence. We will do our part to celebrate and support these efforts through active involvement in women’s groups and support of woman-owned organizations. We will also seek and provide guidance and mentorship from successful women. Mutual dignity will never be ignored for all.


Action Engineering is a proud member of the following organizations.

asme_logoAmerican Society of Mechanical Engineers (ASME)
ASME publishes the Y14 standards for engineering product definition. Jennifer Herron, President of Action Engineering, chairs the ASME Y14.46-Product Definition for Additive Manufacturing subcommittee. Additionally, she is a member of the ASME Y14.47-Digital Product Definition Data: Model Organization Schema Practices and ASME Y14.37-Composite Part Drawings subcommittees.

Digital Metrology Standards Consortium (DMSC)
The mission of the DMSC is to identify urgently needed standards in the field of dimensional metrology, and to promote, foster, and encourage the development and interoperability of these standards, along with related and supporting standards that will benefit the industry as a whole. The Dimensional Measuring Interface Standard (DMIS) and the Quality Information Framework (QIF) are two such standards that the consortium has responsibility for continued development, maintenance and support as well as to coordinate and harmonize with other related standards efforts.  Interested in supporting this effort including having a voice in the implementation, testing, and improvement of these standards?  Jennifer Herron serves on the DMSC Board and looks forward to having that conversation with you, get in touch


Action Engineering holds strong relationships with key players in MBD, PLM, and Geometric Dimensioning & Tolerancing.