About Us

Action Engineering

Action Engineering has a passion for action. We specialize in guiding organizations to effectively and efficiently implement Model-Based Definition (MBD) and Model-Based Enterprise (MBE) through accountability-based processes, requirements-based software selection, and workforce education for the Digital Enterprise.

Action Engineering concentrates on educating organization leaders and subject matter experts to document and tailor their business practices to be compatible with CAD, PDM, and PLM techniques. We provide MBD/MBE process-based strategies both CAD agnostically and specific for an organization’s CAD software tools.

Action Engineering supports companies with 3D CAD standards and best practices, modeling efficiency, CAD configuration management, MBD/MBE training, CAD interoperability, and Digital Thread collaboration using Technical Data Packages (TDP). We provide consulting services for model-based planning and implementation, model-based training, model-based documentation methods (MBD, PMI, model-only), MBD following ASME Y14.41 and MIL-STD-31000A standards, and CAD configuration management.


Action Engineering is a proud member of the following organizations.

American Society of Mechanical Engineers (ASME)

asme_logoASME publishes the Y14 standards for engineering product definition. Jennifer Herron, President of Action Engineering, chairs the ASME Y14.46-Product Definition for Additive Manufacturing subcommittee. Additionally, she is a member of the ASME Y14.47-Digital Product Definition Data: Model Organization Schema Practices and ASME Y14.37-Composite Part Drawings subcommittees.

Dimensional Metrology Standards Consortium (DMSC)

DMSC logo hi-resThe mission of the DMSC is to identify urgently needed standards in the field of dimensional metrology, and to promote, foster, and encourage the development and interoperability of these standards, along with related and supporting standards that will benefit the industry as a whole. The Dimensional Measuring Interface Standard (DMIS) and the Quality Information Framework (QIF) are two such standards that the consortium has the responsibility to continue development, maintain and support as well as to coordinate and harmonize with other related standards efforts.

Digital Manufacturing and Design Innovation Institute (DMDII)

DMDII_Web_LogoThe DMDII, a federally-funded research and development organization of UI LABS, encourages factories across America to deploy digital manufacturing and design technologies, so those factories can become more efficient and cost-competitive.


Action Engineering holds strong relationships with key global players in MBD and MBE.