Jennifer HerronJennifer Herron   email-iconli-icon

CEO, Certified SOLIDWORKS Associate, Author

Jennifer Herron is the CEO of Action Engineering, a registered Women-Owned Small Business. She serves on the American Society of Mechanical Engineers (ASME) as chair of the ASME Y14.46 Subcommittee on Product Definition for Additive Manufacturing. Additionally, Ms. Herron is a committee member of ASME Y14.47 Digital Product Definition Data: Model Organization Schema Practices, and ASME Y14.37 Composite Part Drawings. She also serves on the Board of Directors of the Dimensional Metrology Standards Consortium. Ms. Herron has extensive experience with hardware design, spacecraft flight hardware mechanisms and structures, large deployed radiators, ground robotics, and spacecraft layout. Ms. Herron regularly gives public seminars and consults on model-based topics and leads in-house CAD based trainings. She is an expert in multiple CAD packages, such as Creo, NX, and SOLIDWORKS. In addition to her involvement on many flight satellite systems, Ms. Herron has designed military robot platforms and has a patent for a snake propulsion mechanism. She is the author of Re-Use Your CAD: The Model-Based CAD Handbook, published in 2013.

Michelle NordwaldMichelle Nordwald   email-iconli-icon

COO, Professional Engineer

Michelle Nordwald is the COO of Action Engineering. She is a registered professional engineer with technical and consulting expertise focused on project management/coordination, technical and economic analyses, and stakeholder collaboration. Ms. Nordwald is responsible for maintaining business systems, managing client relations, and enhancing Action Engineering’s advancement of Model-Based Definition and Model-Based Engineering across the aerospace, defense, automotive, medical, and other product development industries.

Duane HessDuane Hess   email-iconli-icon


Duane Hess is the CIO of Action Engineering. Duane specializes in CAD to PDM to PLM to ERP integration and on-line and on-site training program development. He is an intellectually curious problem solver with over 15 years of hands-on experience in space planning and knowledge of manufacturing, material handling, logistics, project management, and software development. Duane has successfully designed mechanisms, material handling systems, and packaging equipment. He has a diverse background of practical knowledge and experiences including a Bachelor of Science Degree in Management and an Associate Degree in Drafting. Duane’s PDM and CAD administration approach is influenced by his practical understanding of workflow management, permissions, and documentation support. Pragmatic and systematic troubleshooting enables him to identify areas of improvement and champion PDM system stability.

Ryan Gelotte   email-iconli-icon


Ryan Gelotte is a Model-Based Enterprise analyst for Action Engineering. He holds degrees in Plastics Engineering Technology and Mechanical Engineering Technology from Penn State Erie, The Behrend College. His career over the years has included a focus on all aspects of plastic part design and manufacturing, including mold design, as well as expertise of PTC’s various CAD and PLM systems. In fact, Ryan started his career as an Applications Engineer for PTC from 1998-1999 and, over the years, has provided training, support, and consulting services with PTC’s products for several companies. His experience in engineering systems, product design, and manufacturing have been instrumental in preparing him for the many challenges that come with implementing a Model-Based Enterprise. He enjoys the many challenges inherent to the engineering discipline and thrives off of finding new and better ways to accomplish superior results both in engineering and manufacturing operations by defining Model-Based processes.

Rosemary AstheimerRosemary Astheimer   email-iconli-icon

Consultant, PTC Creo Certified Instructor, Author

Rosemary Astheimer provides consulting services to Action Engineering. She is a 3D CAD expert and MBD CAD instructor. Her in-depth experience with major CAD systems, including CATIA V5, NX, and Creo, filters into her instruction style at Purdue Polytechnic, where she is a Professor of Practice training both undergraduate and industry professionals in CAD design, MBD, PDM, and PLM. While Product Manager for Creo at PTC, she gained both user and software development experience. Ms. Astheimer is an advocate for inspiring young children, especially females, to explore the creative side of science, technology, engineering, and math (STEM). She is the author of Re-Use Your CAD: The ModelCHECK Handbook, published in 2016.