Jennifer HerronJennifer Herron   email-iconli-icon

CEO, Certified SOLIDWORKS Associate, Author

Jennifer Herron is the CEO of Action Engineering, a registered Women-Owned Small Business that specializes in guiding organizations through their transformation into a Model-Based Enterprise (MBE) using Model-Based Definition (MBD). She serves on the Board of Directors of the Digital Metrology Standards Consortium (DMSC) which maintains the QIF and DMIS standards. Ms. Herron has extensive experience with hardware design for spaceflight and military systems, and as such, is an expert in multiple CAD packages (e.g. Creo, NX, SOLIDWORKS, Inventor). She holds a patent for a snake propulsion mechanism and is the author of Re-Use Your CAD: The Model-Based CAD Handbook. Because standards are the lynchpin to a digital transformation, she also serves on the American Society of Mechanical Engineers (ASME) as chair of the ASME Y14.46 Subcommittee on Product Definition for Additive Manufacturing (AM), ASME Y14.47 Digital Product Definition Data: Model Organization Schema Practices, ASME Y14.37 Composite Part Drawings, and the newly formed ASME MBE Steering Committee.

Michelle NordwaldMichelle Nordwald   email-iconli-icon

COO, Professional Engineer

Michelle Nordwald is the COO of Action Engineering. She is a registered professional engineer with technical and consulting expertise focused on project management/coordination, technical and economic analyses, and stakeholder collaboration. Ms. Nordwald is responsible for maintaining business systems, managing client relations, and enhancing Action Engineering’s advancement of Model-Based Definition and Model-Based Engineering across the aerospace, defense, automotive, medical, and other product development industries.

Duane HessDuane Hess   email-iconli-icon


Duane Hess is the CIO of Action Engineering. Duane specializes in CAD to PDM to PLM to ERP integration and on-line and on-site training program development. He is an intellectually curious problem solver with over 15 years of hands-on experience in space planning and knowledge of manufacturing, material handling, logistics, project management, and software development. Duane has successfully designed mechanisms, material handling systems, and packaging equipment. He has a diverse background of practical knowledge and experiences including a Bachelor of Science Degree in Management and an Associate Degree in Drafting. Duane’s PDM and CAD administration approach is influenced by his practical understanding of workflow management, permissions, and documentation support. Pragmatic and systematic troubleshooting enables him to identify areas of improvement and champion PDM system stability.

Ryan GelotteRyan Gelotte   email-iconli-icon


Ryan Gelotte is the CTO of Action Engineering. He holds degrees in Plastics Engineering Technology and Mechanical Engineering Technology from Penn State Erie, The Behrend College. His career over the years has included a focus on all aspects of plastic part design and manufacturing, including mold design, as well as expertise of PTC’s various CAD and PLM systems. In fact, Ryan started his career as an Applications Engineer for PTC from 1998-1999 and, over the years, has provided training, support, and consulting services with PTC’s products for several companies. His experience in engineering systems, product design, and manufacturing have been instrumental in preparing him for the many challenges that come with implementing a Model-Based Enterprise. He enjoys the many challenges inherent to the engineering discipline and thrives off of finding new and better ways to accomplish superior results both in engineering and manufacturing operations by defining Model-Based processes.

Kate HubbardKate Hubbard   email-iconli-icon


Kate Hubbard is the Chief Marketing Officer of Action Engineering. Kate began her career with Rolls-Royce Corporation’s engineering leadership development program, where she completed rotations in Electrical Power & Control Systems, Design Engineering, and Performance Engineering in Indianapolis, Indiana and Engineering for Services in Dahlewitz, Germany. Kate returned to the Rockies to join Gates Corporation in Denver, Colorado as a R&D Process Engineer. Her role with the New Technology & Innovation team focused on automated inspection, quality management, and design for manufacturing. Kate is passionate about continual improvement and looks forward to applying her Agile and Six Sigma training to digital enterprise. Kate holds B.S. degrees in Mechanical Engineering and Electrical Engineering from Rose-Hulman Institute of Technology.


Rhiannon Gallagher   email-iconli-icon

Chief Social Scientist

Rhiannon heads the team of social scientists that focuses on the people of the MBE transformation. Our social scientists conduct the analysis, create the plans, and design the communication strategies that help people make the transition to a model-based enterprise. Culture does eat strategy for breakfast, but strategy that includes culture wins the day. Bringing the insights of sociology, psychology, and other social sciences into our MBE coaching is one of the unique ways Action assists customers. Rhiannon began her career in technology, designing online community systems in the early days of the web. After teaching and designing courses on a variety of technical topics, she focused her career on improving the usability of computer applications and websites for industries from medicine to mining. Rhiannon is excited to expand the integration of social science within the MBE implementation coaching services delivered by Action Engineering. She has a BA in Geography and English from Macalester College, a Fulbright Scholarship to University College London, and has done graduate work in Human Factors Engineering.  

Sharon RoweSharon Rowe   email-iconli-icon

Communications Director

Sharon Rowe is the Communications Director for Action Engineering, crafting messaging on the company’s website, social media platforms, press releases, as well as all print and digital outreach. Her career path has been rich and varied including project management, communications, website and digital marketing specialization, and is currently the principal consultant of Combustible Marketing. Sharon has cultivated a unique and diverse set of skills which she now brings to the Action Engineering team.


Rosemary AstheimerRosemary Astheimer   email-iconli-icon

Consultant, PTC Creo Certified Instructor, Author

Rosemary Astheimer provides consulting services to Action Engineering. She is a 3D CAD expert and MBD CAD instructor. Her in-depth experience with major CAD systems, including CATIA V5, NX, and Creo, filters into her instruction style at Purdue Polytechnic, where she is a Professor of Practice training both undergraduate and industry professionals in CAD design, MBD, PDM, and PLM. While Product Manager for Creo at PTC, she gained both user and software development experience. Ms. Astheimer is an advocate for inspiring young children, especially females, to explore the creative side of science, technology, engineering, and math (STEM). She is the author of Re-Use Your CAD: The ModelCHECK Handbook, published in 2016.