Honey Bee Manufacturing’s MBE Journey by Joel Seerey

Harvesting the Grains of an MBE Journey

You’ll hear us use the word “journey” when we talk about Model-Based Enterprise (MBE). It’s a process that doesn’t happen overnight, and one that necessitates a shift in culture within the company. The MBE journey at Honey Bee Manufacturing Ltd. is one such example. Their MBE journey for the manufacturing of farm equipment has been six years in the making (and counting).

Joel Seerey

Joel Seerey

Joel Seerey will present about Honey Bee’s MBE journey and their change in culture and processes at the 3D Collaboration and Interoperability Congress (3D CIC) being held in Golden, Colorado on October 25 & 26, 2016.

Presentation Title: The 10 CADmandments – Methods for Instituting Culture Change in MBE            

Abstract: Honey Bee Manufacturing Ltd. is a commercial agricultural equipment design and manufacturing business that has been on a six-year journey towards the implementation of a Model-Based Enterprise (MBE). This has required changing the culture and mindset of the company from a 2D drawing-centric, “siloed” establishment into a 3D model-centric, systems-thinking, nimble engineering and manufacturing integrated team. The pursuit has been to maximize efficiency and effectiveness of engineering knowledge to downstream development processes and to shop floor operations.

Implementing MBE required changing the culture and almost all of the company established processes. To institute this change, Honey Bee focused on four key leverage points:

  • Establishing MBE definition and leaders, a common workflow, and a commitment to 3D modeling standards across all levels of the company
  • Engaging and opening communication channels with full participation from all stakeholders
  • Integrating and automating previously disconnected software tools
  • Using a brand new product development as a test bed for experimentation and improving MBE principles

The AirFLEX, Honey Bee’s latest product to market, was built in a Product Data Management (PDM) system that fosters Model-Based Engineering practices and includes the following: engineering groups educated in the use of MBE methods and modeling standards, model-based data operationally (on the shop floor) consumed, and all released product information integrated and accessible to employees.

The creation of a “live” example and incorporation of all stakeholders into the design and implementation of the system satisfied the requirements of the company’s pursuit, and established a Model-Based Environment at Honey Bee.

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Bio: Joel Seerey grew up on a small livestock farm outside of White Fox, Saskatchewan. He attended the University of Saskatchewan where he received his degree in Agricultural and Bio-resource Engineering with a specialization in machine design. After graduating in 2010, he began working for Honey Bee Mfg. Ltd. of Frontier, Saskatchewan as a design engineer in new product development. In 2013, he was tasked with investigating Honey Bee’s methods of design using SolidWorks 3D modelling software. This led to his participation and work in creating and implementing the Honey Bee Product Data Management system including MBE modelling standards design and training. After work, Joel can be found with his wife and two children, participating in one of their many family hobbies including fishing, dirt biking, and cowboy action shooting.

More about 3D CIC:

The 2016 theme for the 3D Collaboration and Interoperability Congress is “Commercial Applications of Model-Based Business Process,” focused on real commercial users sharing their MBD/MBE journeys and experiences. This post kicks off the first of our 3D CIC 2016 speaker spotlights.

Join Action Engineering at 3D CIC in Golden, Colorado on October 25 & 26, 2016. Click here to learn more about and register for 3D CIC.

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