Model-Based Enterprise Execution in the Fashion Industry by Erik Olson

Crocs, Inc. is a world leader in innovative casual footwear for men, women, and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Committing to a Model-Based Enterprise (MBE) is a key component of the company’s strategy.

Erik Olson, VP Product Design and Development at Crocs, will present at the 3D Collaboration and Interoperability Congress (3D CIC) about MBE in the rapid development-to-manufacture lifecycle of the fashion industry. 3D CIC will be held in Golden, Colorado on October 25 & 26, 2016.

Presentation Title:  Model-Based Enterprise Execution in the Fashion Industry

Abstract:  A Model-Based Enterprise is essential to thrive in today’s dynamic retail environment. Erik Olson will discuss how Crocs is using many different facets of the MBE tool set to meet the challenges of today’s marketplace. Today’s retail environment is being quickly transformed as consumers are using e-commerce as their main platform for making shopping decisions. This shift has left traditional brick and mortar retail partners evaluating how they do business with brands like Crocs.

The challenge for Crocs is how to integrate all of the current tools they have in place to make a seamless industry leading solution. Currently, Crocs is using 3D Design and Engineering software along with a global Product Lifecycle Management (PLM) platform. Integration of these systems will enable better decision-making, stronger manufacturing specification, sales enhancement tools, while delivering seasonal product lines in record time.


About the Presenter:  Erik Olson runs product innovation, design, and development for Crocs. Crocs has gone from creating 10 new styles per year when Erik joined the company in 2005 to introducing 350 new styles in 2016. To manage this growth, Crocs has relied on 3D tools with different levels of success. Crocs has been committed to using PDM / PLM systems and is currently on their third platform. Erik’s early career was focused on consumer electronics product development. He used many different CAD packages including PTC and SolidWorks. Education consists of Mathematics and MBA degrees from the University of Colorado.

Erik loves the unique challenge provided by the footwear industry and is constantly looking for ways to transform the Crocs business through model-based solutions.

More about 3D CIC:
The 2016 theme for the 3D Collaboration and Interoperability Congress is Commercial Applications of Model-Based Business Process,focused on real commercial users sharing their MBD/MBE journeys and experiences. Join Action Engineering at 3D CIC in Golden, Colorado on October 25 & 26, 2016. Click here to learn more about and register for 3D CIC.

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2 thoughts on “Model-Based Enterprise Execution in the Fashion Industry by Erik Olson

  1. Fine demo on how MBD can be used to reduce time to customer and how cad viewers are underused currently in the world to aid in early partner buy in.

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