Navigating Organizational Buy-in


Navigating Organizational Buy-in

  • Recognizing micro cultures in an organization.
  • Finding a way to build buy-in across all levels.

MIT Lincoln Laboratory has been undergoing a digital transformation including CAD, MBD, MBE, PLM, and ERP. We have found that buy-in is critical at all levels of our organization, but each level is a micro culture requiring a different organizational change management approach. This talk will discuss our lessons learned, successes, and continuing challenges.


Denise Fitzgerald
Group Leader, Mechanical Engineering 
MIT Lincoln Laboratory

Denise Fitzgerald co-leads MIT Lincoln Laboratory’s Mechanical Engineering group which supports the development of prototype systems critical to national security. In addition to being the Engineering Division’s center for CAD and data management, the Mechanical Engineering Group has extensive capabilities necessary for the design of undersea, ground, airborne, and space systems with expertise in the design of large structures, complex mechanisms, and high precision optical systems. Ms. Fitzgerald also leads the Laboratory’s Model-Based Enterprise efforts. Prior experience includes the design of complex, high precision equipment for the semiconductor industry. Ms. Fitzgerald holds a BS in mechanical engineering from Worcester Polytechnic Institute and an MS in Mechanical Engineering from North Carolina State University.

3D Collaboration & Interoperability Congress

The 3D Collaboration & Interoperability Congress (3D CIC) focuses on 3D CAD collaboration and interoperability for the entire product lifecycle. The 2018 theme of Enterprise Accountability will bring together real users to share experiences and learn about the topics of Culture & Champions, Quality, and Manufacturing. 3D CIC 2018 will be held October 15-18, 2018 at the American Mountaineering Center in Golden, Colorado. Find out more and register at

3D CIC 2016 Orange Letters 1200 x 147 pixels

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