“I felt it was important to join the IAB to share the work we are doing in the ASME MBE Committee and to hear the perspectives from the included companies,” says Jennifer. Read the ASME Foundation’s Impact Stories to learn more about how ASME offers educational opportunities, provides career support, and fosters innovation.
Jennifer believes standards are the lynchpin to a digital transformation. In addition to her new position on the ASME IAB, she is co-chair of the ASME MBE Steering Committee. She also serves as a member of the ASME Y14.46 Subcommittee on Product Definition for Additive Manufacturing (AM), ASME Y14.47 Model Organization Practices, and ASME Y14.37 Composite Part Drawings.
ASME established the Industry Advisory Board (IAB) in 1987 to help ensure that ASME programs are relevant and effective for its members in industry and to strengthen the Society’s ties with industry.
The IAB is comprised of industry executives in the C-suites of large, medium, and small companies that employ ASME members. These companies represent the technological diversity aligned with ASME’s five core technology areas: Manufacturing, Pressure Technology, Clean Energy, Bioengineering, and Robotics.
Membership in the IAB requires the representative of the company to attend meetings in-person twice a year. During these meetings, ASME provides industry executives an opportunity to share their engineering insights into areas beyond their specific industry. This allows them to learn how other companies are developing their engineering processes to keep up with new technological developments and to strengthen their own networks.
IAB Member companies also provide their varied perspectives to ASME so ASME can better formulate and execute its vision in support of the profession and improve its global reach in shaping the next generation of engineers.
Founder & CEO
Jennifer Herron, CEO of Action Engineering, spearheads a Women-Owned Small Business empowering 3D Data adoption and cultivating a future-focused workforce. With her adept team, she's counseled 180+ organizations since 2008, offering holistic coaching and training. A driving force behind Model-Based Enterprise (MBE) transitions through Model-Based Definition (MBD), Jennifer actively shapes industry evolution by engaging in leading standards bodies. Notably, she contributes to the Digital Metrology Standards Consortium (DMSC) Board, shaping QIF and ISO 10303 for digital twins. Possessing extensive expertise in hardware design for spaceflight and military systems, she's also the holder of a snake propulsion mechanism patent. Leveraging her diverse career, she's developed CAD modeling best practices, having worked across platforms like Creo, NX, SOLIDWORKS, and Inventor. Her pragmatic insights culminated in "Re-Use Your CAD: The Model-Based CAD Handbook," the singular guide of its kind.