Jennifer Herron, founder & CEO of Action Engineering, will present “Getting Started with MBD” at PTC’s upcoming Planning Your Model-Based Journey event.
- Session 1: Getting Started with MBD | Jennifer Herron, Action Engineering
- Session 2: A Next-Generation Model-Based Enterprise Maturity Index | Curtis Brown, Honeywell
- Session 3: MBE and your Product Lifecycle Management System | Steve Shaw, PTC
- Session 4: TE Connectivity | Holger Ostroske, TE Connectivity
- Session 5: Transitioning from MBD to MBE | Evan Kessick, GE Appliance
- Session 6: How Creo can help you on your MBD Journey | Steve Werst, Sigmetrix
- Session 7 Panel: How to make the case for MBD at your company
- Chad Jackson, Lifecycle Insights
- Mark Nielson, Tech Azul
- Jan Stothfang, B&W
- Dave Martin, Moderator
March 17, 2021 ᛫ Virtual
12:00 pm MT // 2:00 pm ET
“Planning Your Model-Based Journey” with PTC
A PTC Conference on Model-Based Transformation
Join your peers and industry experts for this comprehensive discussion of Model-Based Definition / Enterprise (MBD/MBE). You’ll hear from those with hard-won practical experience about how they began and scaled their transformation to a model-based process. You’ll also learn how to leverage the digital thread across the enterprise and use 3D modeling as the source authority for design intent with manufacturing, quality and your suppliers. The journey to reduce time-to-market, lower costs and improve quality begins with rich, high-fidelity 3D data.
- Don’t miss out. Hear from PTC customers who will share lessons-learned from their MBD/MBE experience.
- See how MBD can be extended across the enterprise with product lifecycle management tools.
- Discover what it means to be a world-class Model-Based Enterprise.
- Learn from the experts about how to secure executive support and get your MBD/MBE initiative off to a strong start.
Jennifer Herron
Founder & CEO
Jennifer Herron, CEO of Action Engineering, spearheads a Women-Owned Small Business empowering 3D Data adoption and cultivating a future-focused workforce. With her adept team, she's counseled 180+ organizations since 2008, offering holistic coaching and training. A driving force behind Model-Based Enterprise (MBE) transitions through Model-Based Definition (MBD), Jennifer actively shapes industry evolution by engaging in leading standards bodies. Notably, she contributes to the Digital Metrology Standards Consortium (DMSC) Board, shaping QIF and ISO 10303 for digital twins. Possessing extensive expertise in hardware design for spaceflight and military systems, she's also the holder of a snake propulsion mechanism patent. Leveraging her diverse career, she's developed CAD modeling best practices, having worked across platforms like Creo, NX, SOLIDWORKS, and Inventor. Her pragmatic insights culminated in "Re-Use Your CAD: The Model-Based CAD Handbook," the singular guide of its kind.



