“Suppliers are dealing with a shit-show of data from all their customers. That lack of standardization in the type, presentation, and structure of 3D data they receive is killing the adoption of MBD.” Jennifer Herron
To realize the benefits of Industry 4.0, the Digital Twin, and Model-Based Enterprise (MBE) in the supply chain, foundational Model-Based Definition (MBD) capabilities are required. MBD adds machine-readable Product Manufacturing Information to 3D CAD models to create a “complete” product definition. MBD reduces variability during data translation, provides more accurate product definition information and enables wider and faster dissemination.
In this IMTS Spark session, we connect with Jennifer Herron, founder and owner of Action Engineering, an organization with more than 12 years of experience helping large and small companies achieve the benefits of MBD. Jennifer will explain how MBD has enabled improvements of 80 percent in one area alone while exploring three major topics:
- Product Definition (PD) requirements captured in 3D datasets.
- Tracing, automating, and feeding-back digital engineering changes between the Original Equipment Manufacturer (OEM) and the supply chain.
- Tracing, automating, and feeding-back inspection data that certifies that the end-item is built as specified.
Jennifer Herron
Founder & CEO
Jennifer Herron, CEO of Action Engineering, spearheads a Women-Owned Small Business empowering 3D Data adoption and cultivating a future-focused workforce. With her adept team, she's counseled 180+ organizations since 2008, offering holistic coaching and training. A driving force behind Model-Based Enterprise (MBE) transitions through Model-Based Definition (MBD), Jennifer actively shapes industry evolution by engaging in leading standards bodies. Notably, she contributes to the Digital Metrology Standards Consortium (DMSC) Board, shaping QIF and ISO 10303 for digital twins. Possessing extensive expertise in hardware design for spaceflight and military systems, she's also the holder of a snake propulsion mechanism patent. Leveraging her diverse career, she's developed CAD modeling best practices, having worked across platforms like Creo, NX, SOLIDWORKS, and Inventor. Her pragmatic insights culminated in "Re-Use Your CAD: The Model-Based CAD Handbook," the singular guide of its kind.