How Ambiguity is Killing MBE, and Why Words Matter The term “Digital Twin” is applied so frequently these days that there’s a lot of ambiguity around what it truly means. Commonly, the definition of a digital twin is a virtual representation of anything physical, and it can be literally anything – for instance, software is […]
Digital Twin Summit 2021
Thank you for attending: Optimizing New Product Development Using a Digital Twin discussion, during the ASME Digital Twin Summit. If you registered for the event you can watch it on-demand HERE. If you weren’t able to join us and are looking for some resources to get you started, we are including several here. How to Get Started on Digital […]
What are Digital Twins Video Interview with CADENAS PARTsolutions
The digital twin interview is with Jennifer Herron, Founder & CEO, Rhiannon Gallager, former Chief Social Scientist, at Action Engineering and Joseph Lewin of CADENAS PARTsolutions. What is a digital twin? A digital twin in a cross-industry sense is a digital representation of a thing. Digital twins can be anything from a digital representation of a building to […]
Jennifer Herron Presents at Digital Twin Summit 2021
Jennifer Herron, founder & CEO of Action Engineering, will present “Enabling Digital Twin Adoption through a Model-Based Approach” at Digital Twin Summit 2021. Using a model-based approach allows engineers to define the digital description of the physical twin, including the types of data to be collected and the analytics needed to extract value from the […]
Jennifer Herron of Action Engineering Releases Second Edition of Re-Use Your CAD: The Model-Based Handbook
FOR IMMEDIATE RELEASE Golden, CO, February 22, 2021 – Action Engineering announces the 2nd Edition of Re-Use Your CAD: The Model-Based CAD Handbook. Seven years have passed since Jennifer Herron, founder & CEO of Action Engineering, wrote the first edition of Re-Use Your CAD: The Model-Based CAD Handbook, and things have changed in the world […]
Jennifer Herron Presents at IMTS spark
Jennifer Herron, founder & CEO of Action Engineering, will present “Foundational Supply Chain MBD Capabilities” at IMTS spark 2021. To realize the benefits of Industry 4.0, the Digital Twin, and Model-Based Enterprise (MBE) in the supply chain, foundational Model-Based Definition (MBD) capabilities are required. MBD adds machine-readable Product Manufacturing Information to 3D CAD models to create […]
Been challenged this year? Work smarter, not harder.
By Jennifer Herron This weekend I read ASME’s Mechanical Engineering magazine issue No. 01/143. They published a survey regarding the impact of the COVID-19 pandemic on engineering businesses. The results are relevant to Action Engineering’s business operations over this year. So many of you have asked how we are doing; it’s always nice to know our […]
Trust Digital with the QIF
Presentation Trust Digital with the QIF by Curtis Brown of DMSC The QIF ANSI standard is an information model for the manufacturing quality enterprise. The Quality Information Framework is an ANSI Standard that is being harvested as an ISO standard via the ISO / TC 184/SC 4. The QIF is an information model for the […]







