Jennifer Herron, founder & CEO of Action Engineering, joined Sam Gupta on the WBSRocks podcast to discuss 3D Digital Data in Manufacturing Processes. What are the advantages? How rich is the 3D data over 2D drawings? What industries does it apply to? What are the challenges? Jennifer notes how the growth in using CAD data has […]
Clear Unambiguous Data = Smooth Operator
Attention COO’s, VP’s & Director’s of Manufacturing for Manufacturing companies – would clear and unambiguous data help reduce the amount of firefighting? Listen in as Patrick Sullivan of ArcherGrey and Jennifer Herron from Action Engineering uncover the enigmas behind MBD/MDE. Make sure you listen for the 3 major incentives as to why executives are interested in this […]
Supply Chain Focus: A Conversation with Jennifer Herron at IMTS spark 2021
“Suppliers are dealing with a shit-show of data from all their customers. That lack of standardization in the type, presentation, and structure of 3D data they receive is killing the adoption of MBD.” Jennifer Herron To realize the benefits of Industry 4.0, the Digital Twin, and Model-Based Enterprise (MBE) in the supply chain, foundational Model-Based […]
Jennifer Talks “Agile Chaos” with Project Brilliant
Jennifer Herron joins Aaron Kopel, Project Brilliant CEO, to talk about Agile in times of chaos. Agility can be elusive. Project Brilliant provides the clarity. Project Brilliant challenges organizations to transcend traditional practices—garnering longer-term stability, customer satisfaction, and employee engagement.
Chronicles of the Model-Based Definition (MBD) Journey
A Tale of 4 Companies Jennifer Herron, CEO of Action Engineering, attended 3DEXPERIENCE® World where she participated in the MBD User Group session, a panel discussion spotlighting the expanding MBD/MBE implementation success stories across many sectors of manufacturing. Following are excerpts from Jennifer’s presentation: The Chronicles of The MBD Journey, A Tale of 4 Companies. […]




